I still remember when the Thriller video got its TV premier.
It was such a big deal. Like, really a big deal.
It didn’t fall short either. The hype was worthy.
But how, in these days of media saturation, overnight celebrity and more brand launches in a week than you used to get in a year, could someone [...]
How to Do Something as Big as Michael Jackson’s Thriller
Category: PersonalHow to Launch a Youth Orientated Product
Category: Business1) Give it a deliberately provocative name – check.
2) Position it with hot women showing much flesh – check.
3) Make it much bigger/stronger/faster than predeccors – check.
4) Wait for Mr Outraged from Hemel Hempstead to do the rest of your job for you – checkmate.
AN energy drink called Simply Cocaine was blasted by anti-drug campaigners [...]
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Business Books That Inspire Me Part I
Category: BusinessThe first business book I would like to mention as being truly inspirational is called “Ready, Fire, Aim” and is written by Michael Masterson.
The reason I particularly liked this book is because its key, central message is something I could relate to in myself and is something I can see – all too often – [...]
Bruce – Death Row Dog
Category: PersonalThe link below is to an interview I did last week regarding death row dog, Bruce. A pet who was taken from his owner in Northern Ireland having never done a single thing wrong and who is openly described by those who seized him as perfectly friendly.
Bruce, deathrow dog in Northern Ireland – BBC interview
Independent Digital Media
Category: BusinessIndependent Digital Media is a new company I’m involved with – and by involved with – I actually AM the company!
It’s a full service new media consultancy. Which sounds quite buzwordy, which I don’t like, so I have made sure that what the company does can be explained in simple, plain English:
We come to your [...]
Doglistener Stan Rawlinson
Category: BusinessOK, so a few people have asked me about the background to why Stan Rawlinson has published various unhinged rants about K9 Magazine and me in particular, so I thought I’d set the record straight on that front myself with some facts:
1) Stan Rawlinson approached K9 Magazine to write for us. He wanted to raise [...]
My Life Has Been a Lie
Category: PersonalIt’s for times like this that I am grateful to have a personal blog, an outlet to record the little moments in my life that manage to annoy and amuse at the same time, they ammoy me.
So here’s the thing.
Barclays Bank tell me I’m a great customer. So good in fact, I’m a ‘Premier’ customer [...]
Why Do I Buy The Stuff I Buy?
Category: BusinessI am, shall we say, a careful purchaser of goods and services.
I spend a lot of time researching the stuff I buy. A LOT of time. I want to be right. I HATE to waste my hard earned cash on rubbish. Not only that, I want to buy stuff that actually does what I want [...]


