I am a digital entrepreneur and asset strategist with a 25-year track record of engineering high-performance web properties. Following the successful build and exit of several media ventures—including IDM, ViVo Media, and K9 Media—I now focus on the acquisition and development of premium digital real estate.
I specialise in the mechanics of organic scale. To date, the digital brands I created have generated over one billion organic page views. This deep expertise in search authority and digital arbitrage has allowed me to deliver results for hundreds of businesses, from high-growth SMEs to global market leaders.
Corporate Experience
I have consulted for and partnered with some of the world’s most recognizable brands to optimize their digital footprint and performance marketing, including:
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Nestlé, Mars, and Bayer
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Direct Line and More Than
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Samsung and Microsoft
Current Focus
As Co-Founder of Prized Domains, I help businesses secure category-defining digital assets. I bridge the gap between premium domain acquisition and aggressive growth strategy, ensuring our partners own the foundation and the traffic in their respective verticals.
Here is a selection of some of my articles and contributions to trade press and media:
What to do when readers’ desires don’t match your delivery technology by Ryan O’Meara
For publishers, truly, the only constant is change. Seismic upheaval has characterised the recent past and will characterise the foreseeable future. Ryan O’Meara embraces change, but says that publishers should be crystal clear about their criteria before succumbing to each new technology platform.
Source: InPublishing Magazine Jan/Feb 2013
How to make paywalls work for traditional magazines by Ryan O’Meara
The challenge of getting web users to pay for content has kept many a publisher awake at night these past few years. Just what will people pay for online? Ryan O’Meara, watching a TV movie one night, has stumbled across the answer…
Source: InPublishing Magazine Sep/Oct 2012
InPub Tip 3 – Use Testimonials to Enhance Online Reputation by Ryan O’Meara
Your online reputation is hugely important to your business — just witness the impact of negative customer ratings on sales of your shiny new app. But, don’t be passive, urges Ryan O’Meara, take control and use testimonials to your advantage.
Source: InPub Weekly # 094 04/04/2012
Do you really need an app right now? by Ryan O’Meara
You might have noticed the seeming headlong rush by publishers to develop apps. A cool head is needed, says Ryan O’Meara to make sure you make the right choices and for the right reasons.
Source: InPub Weekly # 003 28/05/2010
Can pixels produce more profit than print? by Ryan O’Meara
In 2009, K9 Magazine went digital-only; a decision publisher Ryan O’Meara has not regretted for a second. Digital-only has given him greater publishing flexibility and unleashed a wave of commercial opportunities, particularly in relation to monetising archive material. Ryan O’Meara here explains how going digital has lead to more profit.
Source: InPublishing Magazine May/Jun 2010
K9 Magazine: A Lesson in Doing Magazines Backwards by Ryan O’Meara
For some former print titles, the switch to digital edition is a step into the unknown, is not always done for the right reasons, and is done with little imagination. For K9 Magazine, a print title from an overwhelmingly digital stable, it was like coming home. Ryan O’Meara explains why they ditched their flagship print magazine and what they hope to achieve from its digital rebirth.
Source: InPublishing Magazine Sep/Oct 2009