I’ve given talks to various audiences on dogs, business topics, digital marketing & sometimes I’ve combined all three; the business of digital marketing in the global pet care industry.

I’ve performed speaking engagements on behalf of:

  • National Dog Warden Association (canine aggression / why dogs kill)
  • Jerry Green Dog Rescue (understanding common dog myths)
  • Professional Publishers Association (paywalls in digital media)
  • Second Wednesday (digital marketing)
  • & many more

Note: I get quite a lot of requests to talk to audiences about many different dog issues. My particular areas of interest are on how to promote responsible dog ownership, the many benefits of dog adoption & how to better understand canine aggression / dog bite prevention. I have written & spoken extensively on these subjects for free.

I aim to be entirely transparent about my requirements. If a talk or seminar I give can promote and facilitate significant numbers of successful dog adoption outcomes via dogsblog.com, I’m interested.

My personal ‘business model’ is quite straightforward: If I can give my time to encourage more people to visit dogsblog.com, I’m interested and will often work for free. If I can provide tangible value to a business venture, I will raise an invoice so I can increase the funding for dogsblog.com.  I think there is something to be said for being entirely upfront and honest about what motivates me.

On business, digital media & online marketing topics my fee scale is £2,500 – £7,500 depending on topic, audience, event budget.

Topics I have covered previously include:

  • An algorithmic approach to modern publishing
  • Understanding how to drive the right traffic, not the most traffic
  • Building online subscription models
  • How I generated more than 1bn page views with zero advertising spend
  • Why nine out of 10 businesses don’t understand content marketing.
  • What ‘traditional’ businesses can learn from the world’s best publishing companies
  • How to build a business that can adapt to trends before they happen

As the founder of several digital media businesses, I have 20+ years experience in conducting commerce online. I understand subjects such as SEO, online advertising, digital marketing & revenue models in an Internet age. I’ve worked with hundreds of clients from some of the world’s largest brands (Mars, Nestle, P&G, Bayer, Pfizer), top flight media agencies, medium sized industrial companies, start-ups & small businesses.

If I could summarise my value proposition in one sentence, it would be:

I’ve spent 20+ years driving targeted traffic to hundreds of different websites. I understand that traffic for the sake of traffic is worse than useless. I understand what did work, what does work and what’s about to work.

I believe every type of company can benefit from a publisher’s eye-view on how to get noticed online by the people you most want to be noticed by. Digital media is, when you boil it down, words and pictures on a screen. For any company that wants more of the right people to view their words and pictures, I can provide real world insight on how best to achieve it.

Workshops & Seminars

If your organisation would like me to hold a workshop or seminar on digital media / online marketing strategies for a commercial audience, please contact me to discuss your objectives. I can help your teams better understand & implement digital marketing techniques from my own experience operating award winning  digital media businesses & implementing a wide range of digital marketing campaigns on behalf of companies in multiple sectors.

If you would like me to consider a speaking engagement feel free to get in touch.

Contact Me »